HELLO ππ» IβM JUSTYNA. (CURRENTLY) ETHICALLY INNOVATING BUSINESSES FROM SINGAPORE.
I'm a Principal Product Designer & Design Manager who speaks the language of users (and a few others!). I specialize in crafting experiences that don't just look good, but do good, driving innovation across the globe. Let's build something brilliant, together!
MY EXPERIENCE
Principal Service Designer @ Riot Games | Singapore
Lead Designer & Design Manager @ foodpanda | Singapore
Sr. UX Designer/Researcher @ GSK | London, UK
UX Design Consultant @ Salesforce | London, UK
Associate Financial Crime Investigator @ Prudential | London, UK
Digital Payments Analyst @ Mastercard | London, UK
MY ACHIEVEMENTS
Co-founder & Head of Product | The Pivot Lab
Scrum Master | Scrum.org
Elements of Artificial Intelligence | Helsinki University
Digital Psychology & Persuasion | CXL Institute
Mindfulness & Emotional Intelligence Leadership Training | Google
Politics & Business Degrees | McGill, LSE, Newcastle & Sydney Unis

What's my mission?
What's my mission?
To design engaging, empowering & ethical digital experiences.
Call me a UX knowledge-sharing enthusiast! It's always a joy to connect and learn with designers like you.
UXDX conference
At UXDX 2021, my keynote addressed a critical challenge for UX designers: how to deliver impactful research readouts, especially when the findings might be difficult for stakeholders to hear.
UXcon Vienna
At UXCON Vienna 2024, my talk tackled the hidden ways design inadvertently fuels overtourism. The session revealed how seemingly innocuous design choices contribute to global challenges.

I love languages. I can lead a UX project in 4 of them π
Call me the UX linguist! One of my unique advantages is the ability to conduct user research in the interviewee's native language, making sure no insight gets lost in translation.
UX research can be a minefield of lost-in-translation moments, especially when users are describing pain points. My solution? I meet users where they are. I fluidly converse and conduct research in English, Lithuanian, Polish, and Russian, while also building my skills in French, German, and Mandarin. This ensures we capture the full emotional truth, not just half the story.
WHEN IβM NOT DESIGNING THE FUTURE, IβM..
π¬ Filming how-to videos! I'm plotting my global takeover of YouTube and TikTok, one helpful (and probably hilarious) video at a time.
βοΈ Crafting poetry. My free time involves crafting words that rhyme (sometimes) and stories that linger. There's a poetry book brewing!